For this campaign, I led the art direction and designed the digital experience across the website, social content, and email campaign. Centered around the idea of entering your Breast Cancer Prevention Era, the work translated themes of movement, nourishing food, mindful moments, and accessible screenings into a visually cohesive and uplifting platform. Through thoughtful storytelling, interactive design, and editorial-inspired visuals, the campaign created a space for education, empowerment, and community engagement.